Why I Don’t Design Logos (#6)
In a Corporate Logo Office:
“Aww, the white space looks like a smiley face! Or rather, =D the emoticon! Perfect, brilliant. Come on up, Emotions Departments, or even Emotional Development. But maybe there’s more to mine out of this? What if you erase the straight line of the D?” says The Boss. “Yes sir.”
“Ooh, ahh, I can smell the brand trust and logo love already! Lessee, there’s a beautiful sideways U there, or maybe it’s a backwards C…the possibilities are endless! Well, job done! Looks great! I’ll get a client!” “But wait…it looks a bit familiar…hmm…” says Drone.
One google search later…
“Erm, boss, I think you oughta see this…” “What’s the problem? Some random logo. I think your idea was great!” “Can’t you see the similarity?” “Nope! Dunno what you’re talking about!” “Boss, it’s the same thing as mine if you flipped it right-side up and took out the outline and filled the inside with funky random stuff…” “And put in text and made it blue…there is absolutely no similarity. Nobody would think about a logo that much. I love your design! You’ll see it everywhere. That thing is gonna be plastered everywhere! And we’ll have huge piles of money!” “By “we” don’t you mean “I”?” “Well, maybe yours will be a tiny bit smaller than mine. But that’s beside the point. Now, start putting is up on the website, okay?” “Yes sir.”